From Data Chaos to Digital Twin Clarity

In this episode, Object Management Group's Chairman & CEO Bill Hoffman sits down with Bassam Zarkout, CEO of IGnPower and veteran contributor to both the Industry IoT Consortium and Digital Twin Consortium.

With a career grounded in enterprise data strategy and transformation, Bassam shares candid insights into how organizations can turn fragmented data assets into structured digital twin ecosystems that generate real business value.

The conversation explores the evolving landscape of digital twins—from buzzword to boardroom priority. Bassam highlights the importance of architecture-driven approaches, trusted data governance, and executive alignment in deploying scalable digital twin solutions.

Whether you’re just beginning your digital twin journey or scaling complex implementations, this episode offers a clear-eyed look at what it takes to succeed in a data-driven future.

Image from IGnPower.com. Visit us at https://digitaltwinconsortium.org.